Spies Hecker, one of the premium refinish paint brands of Axalta Coating Systems, has announced the renewal of its preferred paint partner status with the Volkswagen Group UK (VWG) in a new 3 year contract.

Mark Andrews, National Sales Manager for Axalta in the UK and Ireland, says, “Spies Hecker and Volkswagen Group have worked closely together for over 20 years, and the signing of this latest agreement is evidence that Spies Hecker continues to fulfil the stringent requirements of the VWG.”

The agreement sees the brand providing VWG with professional account management and the ability to maintain high levels of support in the manufacturer’s mature markets, while also helping it to develop new strategies in emerging markets, such as the recently launched programme for VWG’s retail sector, Clever Repair.

The contract also covers training. Some is delivered at Axalta’s state-of-the-art Training Academy in Welwyn Garden City, Hertfordshire, and Spies Hecker also provides VWG with a technical field team. This team is ideally placed to meet all technical requirements, from bespoke VWG-branded academy training, to BSI accreditation and certification. The Spies Hecker field team also supports VWG customers at their sites, by monitoring KPI data to ensure the efficiency and profitability of Spies Hecker’s products and services are maximised.

Mar Andrews adds, “Spies Hecker is passionate about strengthening its OEM relationships, which are based on a foundation of professional, technical support backed up by consistently high product quality. This ethos is borne out by the contract renewal with VWG. We look forward to continuing this long and happy partnership.”