Team PR Reilly has announced a new brand identity programme for Lechler, its partners in the supply of technical paint products. The new initiative is aimed at increasing customer awareness and appeal.

Traditionally Lechler has represented its business and products with a series of evocative images. A new evolution of this imagery captures colour, in the form of energy, released at the car. It is intended to convey the complexity of the repair process, encapsulating the skill and experience of the repair technician as well as the technology involved in colour choice and application.

The graphic design has been carefully developed to assist the user to more readily identify each product in the range. Clearer, more visible naming, and label colouring that changes according to the product line and type combine with the use of a vertical stripe which indicates the contents colour, the basecoat and relevant technology. Finally, the product code and colour description have been placed in a very clear fashion at the bottom on the packaging.

Team PR Reilly believes that Lechler’s new dynamic packaging design will significantly assist refinisher in product choice and use.