Due to popular demand, Volvo Car Ireland will be offering its successful LifePaint product again this winter. The reflective spray is designed to increase the visibility and safety of pedestrians and cyclists on the road at night and is available at all Volvo dealers.

The unique reflective spray, which was first available as part of a limited pilot in April 2015, is designed to react to a car’s headlights, alerting drivers to the presence of pedestrians or cyclists in the dark.  LifePaint is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. The spray is transparent and can be washed off when required. It can be applied to clothes, shoes, bicycles and backpacks, even dog leads and collars. Its aim is to make the invisible visible at night.

The inspiration for the Volvo Cars LifePaint project came from Intellisafe, Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced in June this year. Intellisafe, is a state-of-the-art Volvo safety system which integrates cutting-edge safety technologies such as radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night.  Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Adrian Yeates, Managing Director at Volvo Car Ireland, said, "At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents. Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”