FREE NOW, the nationwide taxi hailing app has announced a new Eco booking option which allows passengers to book hybrid or electric taxis at no extra cost in Cork, Galway and Limerick. The move, which is already an option in Dublin, highlights how taxi fleets are increasingly turning to alternative power sources in response to customer demands. 

The announcement forms part of FREE NOW’s sustainability strategy - Move to Net-Zero programme - which includes immediate offsetting and long-term Net-Zero efforts with the goal of achieving 50% fully electric vehicle rides by 2025 and 100% zero emissions by 2030. 

According to new research conducted by FREE NOW, 87% of passengers are worried about climate change and 60% would like to have sustainable transport as a default booking option on the app. Furthermore, 58% believe that there are too many private cars on the road, and 17% stress that private vehicle dependency is one of the main transport difficulties in their area. The vast majority (97%) also think that businesses should make it easier for consumers to adopt greener habits through their services. 

Across Europe FREE NOW has integrated almost 130,000 new electric vehicles in the app in order to widen its green mobility offer and become the mobility platform with the biggest vehicle choice.