Brembo SENSIFY wins key innovation award

January 03, 2023
Brembo SENSIFY wins key innovation award
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SENSIFY, the pioneering intelligent braking system by Brembo, has won a Gold Award of the chassis forward-looking category in 7th Lingxuan Awards Ceremony.

 
The Lingxuan Awards, the prestigious awards of the China Automotive Parts Industry Awards, are based on the views of a jury composed of OEMs’ purchasing and R&D chiefs. 
 
SENSIFY has evolved from Brembo’s heritage and know-how. It combines the current Brembo product portfolio of calipers, discs and friction materials with digital technology and artificial intelligence to create a flexible and evolutionary platform that includes software, predictive algorithms and data management to control the brake system digitally, and individually customize brake response to enhance driving pleasure.
 
“We are proud and honoured by the Gold Award given to SENSIFY which represents recognition by the automotive industry in China of how committed Brembo is to providing cutting-edge, innovative, intelligent and sustainable solutions”, said Daniele Schillaci, Brembo’s Chief Executive Officer. “In the future, Brembo will accelerate on SENSIFY™ in China, to empower the development of electrification and digitalization of the China auto industry.”
 
SENSIFY combines the design of the best braking components with the integration of a digital brain and sensors that control each wheel independently. The result is an outstanding car handling, performance and confidence: a unique driving experience in terms of driving pleasure and total safety. In addition, SENSIFY is in total harmony with the megatrends: electrification, connectivity and digitalization, and fits perfectly with China's policy indications for energy saving, emission reduction and green environmental protection in the automotive industry.

Brembo will continue to develop innovative systems, introducing cutting-edge braking technologies for Chinese consumers and opening a new chapter in future mobility together with OEMs.
 
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