Borg & Beck urges aftermarket to get winter-ready with filter replacements

October 15, 2021
Borg & Beck urges aftermarket to get winter-ready with filter replacements
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First Line Ltd., via its Borg & Beck brand, is advising on the importance of ensuring all filters are replaced, where necessary, during a winter service.


Borg & Beck recognises that colder weather can have a negative impact on the performance of vehicles. With this in mind, Borg & Beck is recommending that during a winter service, all scheduled filters be replaced, especially the cabin filter, as it can often be bypassed, despite it working especially hard throughout each season.

Jon Roughley, Global Marketing Director for First Line Ltd., said, “Cabin filters work hard in the spring and summer and in Autumn there is higher humidity than in the Summer, which means more dust and other particles clogging the filter. By the time Winter arrives, it is highly likely that the cabin filter will need replacing, if it has not already been changed earlier in the year.” He added, “The added pressure of Winter could also lead to decreased heater performance, unpleasant odours and safety issues, such as the windows may not being able to clear properly, affecting the vision of the driver. To prevent a number of potential health and safety issues and to maximise engine life, technicians should be recommending that Cabin Filters should be automatically replaced at every service interval, or every 12 months, whichever comes first, particularly before the arrival of winter.”

The complete Borg & Beck Filter range offers more than 1,400 references providing comprehensive coverage for the entire vehicle parc for cars and light commercial vehicles. All are constructed using high quality, resilient materials and premium quality filter paper is specifically selected against each application for ultimate filtration.

To help workshops educate their customers with this valuable message, First Line Ltd., under its globally recognised Borg & Beck brand, has produced a useful poster that can be displayed in the workshop’s reception area to help inform motorists of the importance of Cabin Filter replacement and the risks, should they ignore the advice to regularly replace the Filter.

Customers can request a free-of-charge copy of Borg & Beck’s handy Cabin Filter Replacement poster by visiting: https://mailchi.mp/firstlineltd.co/posters

 
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