Cult automotive TV presenter Edd China has teamed up with oil and additive specialist LIQUI MOLY to launch a series of social media videos which show in a nutshell how to prolong the life of vehicles using high quality LIQUI MOLY products.

Edd is a favourite on both TV channels and YouTude, especially for the Discovery Channel TV series “Wheeler Dealers”, where he repairs, improves and restores older cars on a fixed budget. He also produces hugely popular online videos where he not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.

In the current video series, Edd will be using his own Ford Mondeo ST200 and his Range Rover to show the simplest tricks of how LIQUI MOLY can not only save money but also extend the life expectancy of the car.

With some 380,000 fans on Facebook, 467,000 subscribers on YouTube and 160,000 followers on Instagram, Edd China is a strong partner for LIQUI MOLY. This reach is augmented by the automotive blog and LIQUI MOLY partner “DRIVETRIBE” with around 4.5 million fans on Facebook, 613,000 followers on Instagram and 1.49 million subscribers on YouTube making the portal an international “hotspot” for everything to do with cars. Here, injectors are cleaned with LIQUI MOLY products, an automatic transmission fluid flush is carried out, and a simple oil change is demonstrated.

LIQUI MOLY Marketing Director Peter Baumann commented, “We are delighted that such a likeable and authentic expert like Edd China is impressed by the quality of our products. This is where two cult brands come together to provide a broad international audience with practical tips on the functionality and value retention of their vehicles.”

The weekly videos can be seen on www.liqui-moly.com, on the LIQUI MOLY social media accounts and on all DRIVETRIBE channels.