First Line has said that its attendance at the Automechanika proved to be a great success, justifying the significant investment the company made in the event.

At the conclusion of the show managing director, Dan Joyner said: “We set ourselves a number of ambitious objectives for Automechanika this year and I’m pleased to say that by the end of the show we were well on the way to achieving them.” He added, “We really wanted to stand out at the show this year as we had a lot of things to shout about and so we were delighted that the stand really looked the part. We also had a superb location at the entrance to hall 5.1 and so the combination of quality products, stunning stand design and the right position meant that we attracted visitors from all over the world.”

First Line launched the Borg & Beck braking programme in February and were keen to promote this in Frankfurt. Dan Joyner said, “Braking is a particularly competitive product group, so the quality of the products needs to be first rate. The launch of the Borg & Beck programme proves that despite the existing brands in the market, there is a genuine demand for a quality range under a well-respected and well-known brand name.”

For more information about First Line or Borg & Beck, please visit: www.firstline.co.uk