ELTA Automotive Ltd, the UK Midlands-based electrical component specialist and the company behind the Lucas Electrical brand, has announced the introduction of a new range of vision and engine management products under the VISIONPRO and VXPRO brands.

Speaking about the introduction ELTA’s Managing Director, Ian Hallam said, “In this, our 25th year, we are taking a strategic step to address what we believe is a great opportunity for independents within the sector. As the market has evolved and the influence of the big buying groups increased, independent factors and their workshop customers need to have access to a premium quality brand they can call their own.

Ian added, “With VISIONPRO and VXPRO they have the answer to their vision, bulbs, mirrors, wipers, warning and safety lighting and vehicle electrics, engine management, ignition, fuel and vehicle management, requirements, powerfully packaged and with the behind-the-scenes support they need to address the changing business landscape.”

Ian points out that there is a growing influence of electrics and electronics in current and future vehicle design and that this will mean related products will become an increasingly important area for replacement components within the aftermarket.

ELTA has considerable experience in this field and has extremely refined testing and quality control procedures to ensure its products perform at the highest level, under the most arduous conditions. This places the ELTA offering at the premium end of the market.

Ian said, “We have chosen the ‘SEE SENSE’ strapline, not only because it reflects the driving vision/vehicle sense and control electronics attributes of the products within the PRO brand range, but because it represents a great option for factors looking for the opportunity to distinguish themselves in a fiercely competitive marketplace.”

The first opportunity for the trade to see the new brand is at Automechanika Birmingham, held at the NEC in June, where ELTA will have a major stand and take part in technical presentations.

For more information concerning VISIONPRO or VXPRO, or any of the other brands within the ELTA Automotive product range, please call: 0044 1675 466999, email: sales@elta.co.uk or visit: www.elta.co.uk