Brake Engineering cracks the code in Birmingham

July 04, 2017
Brake Engineering cracks the code in Birmingham
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Brake Engineering was giving customers the chance to be code breakers at Automechanika with the lucky winners opening a special safe and receiving some great prizes. The many visitors to the stand also got to see how the company has been cracking the code to success in the aftermarket braking sector in recent months.


Brake Engineering’s "Original Aftermarket” campaign combines high quality, market relevant braking products, with access to expert information and support services. This has included in recent months the launch of a brand new Brake Engineering website and the use of regular technical bulletins which offer customer practical advice on product identification and fitting issues. Feedback on the stand indicated the campaign has been very well received by garages who recognise the excellent value on offer from the range and the ground level support being provided.

Visitors to the stand will also got to see the braking specialist’s brand new packaging which is being rolled out across the complete product range. The packaging aligns with the new Brake Engineering branding, bringing together the highly recognisable colour scheme with the new fresh imagery.

Brake Engineering’s full product range was being displayed and demonstrated on the stand by the company’s team of braking experts. The range includes, brake calipers, hydraulics, pads, discs, drums and shoes.
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