Pay-as-you-go road side assistance

September 08, 2011
Pay-as-you-go road side assistance Paul Hoyle, Managing Director of RTR (UK
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When English accident management firm Road to Recovery (RTR), launched a pay-as-you-go recovery service, most of their competitors said they were mad. When they announced their 500,000th member, it’s fair to say they felt their approach to road side assist and recovery was vindicated.    


    “When we introduced a breakdown recovery scheme that you only pay for when you need it, our competitors thought we were mad. They trade on people’s fears, but the reality is that most modern cars are very reliable and the chances of a breakdown are actually quite small. We decided that people shouldn’t have to take a chance and pay for a service they may not use but, if they did need it, that it should be priced fairly. I think it’s the future of breakdown cover” said Paul Hoyle, managing director of RTR (UK).

    The RTR’s scheme works by providing a central link between recovery operators, who benefit from higher volumes of business, and motorists are spared the cost of a service they may never use, but have the reassurance that it is available should they need it.
 
   Statistics show that the average motorist will only breakdown once in every 7 years and that 80% of breakdowns are fixed at the roadside. As a result, many motorists are paying hundreds of pounds for a comprehensive recovery service they never use. RTR’s service allows members to access a fully comprehensive service, but only pay when and if, they require the service.
 
   In Ireland, where breakdown call out figures have fallen due to less people taking out cover, Road to Recovery have grown to include over sixty partners, making this model of business one that might be worth looking out for.
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