The German Optimal brand, which is distributed in Ireland by Somora Motor Parts,  has been making its mark in many component sectors in the past few years. One area where it has enjoyed particular success has been in Shock Absorbers, where sales have seen significant growth and repeat business is especially healthy.

Somora Sales Manager, Stephen Lawless says that high quality and good value have been the key to the product range’s success. He comments, “With Optimal shocks garages can be confident that they are getting a quality product that will perform to OE standards at a good value price. It means they can fit the shocks with no fear of comebacks while also keeping the customer happy in terms of value for money. Because of this we are finding more and more garages all over the country are fitting Optimal Shocks as their first preference.”  

Stephen explains that the quality and performance of the shocks is guaranteed through a very rigorous testing process. This includes the use of a special test rig that simulates road conditions, especially in terms of potholes and speed humps. The rig will put the shocks through far more testing conditions then they will ever experience in their lifetime and new products only make the range if the exceed the exceptional standards set by Optimal engineers. As well as new shocks, random items in the range are also tested frequently to ensure quality is maintained.

To meet these high standards Optimal Shocks use only top quality materials, including specialist German manufactured PTFE seals and lubricant. Optimal also works hard to ensure that range meets actual market demand patterns, meaning new shocks are being added on a regular basis to cater for the latest models.

Stephen comments, “Shock Absorber have such an important driving safety role and can also make all the difference to driving comfort. On Irish roads the chances are they will need to be replaced at sometime and the Optimal range can offer the perfect solution.