Study shows EVs are not yet passed most consumers tipping point

September 15, 2020
Study shows EVs are not yet passed most consumers tipping point
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A report commissioned by Castrol has highlighted the main sticking points that continue to hold back the widespread adoption of electric vehicles.


Although EV sales have been rising steadily, mainstream adoption still appears to be a long way off as the percentage of new cars powered by electric remains small. Exploring the views of nearly 10,000 consumers, fleet managers and industry specialists across eight of the world’s most important EV markets,the report titled “Accelerating the Evolution” finds that there are three critical factors that drivers want to see addressed before they consider a switch to EV. These factors are; hitting a price point of around €26,000, having a charge time of around 30 minutes and a range over 450km.

The majority of consumers told Castrol that they themselves would consider buying an EV by 2024, but consumers believe that it  won’t be until 2030 that the majority of new cars purchased are  electric. The study also reveals that although global attitudes to EV adoption are positive, some markets are more forward-thinking than others. Indian consumers for example would consider buying an EV as soon as 2022, closely followed by Chinese consumers just a year later.
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