Reflecting its new marketing slogan "Leading the Charge", Rhino Automotive says it has experienced rapid growth over recent years and has become Ireland's number 1 selling starter motor and alternator aftermarket brand. The distinctive black and yellow boxes are now a firm fixture found stocked on the shelves of motor factors, auto-electricians, and commercial factors nationwide.

James Reilly, MD of Weststart who are exclusive distributors of Rhino says the success of the Rhino brand is down to a combination of factors that appeal to customers. He comments, "Rhino starter motors and alternators offer outstanding OE quality, competitive pricing, and a very comprehensive range. Customers also like the fact that there are no core surcharges.”

James points out that the Rhino range not only covers all popular cars, jeeps, light commercials and heavy commercials but also includes a very good offering for agricultural vehicles including geared or direct drive starters for all tractor models. In addition Rhino can also cover popular plant machinery such as the Yanmars, Kubotas, and Hitachi ex series.

Rhino is distributed exclusively in Ireland by West Start Ltd, a large and highly respected supplier of Auto-electrical products. Full details of Rhino products and a list of stockists around the country, can be found on their website www.weststart.ie.