Refinish paint specialist Cromax has unveiled new functional label designs across its product lines. The new-look labels give bodyshops everything they need to know at a glance and are being rolled out across all Cromax product types from the end of February.

Kevin Torfs, Cromax Brand Manager for Europe, the Middle East and Africa, says, “We modernised our label designs to help bodyshops work faster and more productively in busy mixing room environments. Our redesigned labels bring perfect harmony to our product offering, yet, make it easy to distinguish between our technologically advanced mixing systems, Cromax Basecoat, Cromax Pro Basecoat, Imron Fleet Line and Centari. Every single element on our labels provides added value and on-the-spot convenience to our customers."

The product code and product descriptor are the two main things customers look for on the mixing machine. This information, along with the accompanying ValueShade colour, is even more visible with big, bold and clear lettering. For mixing tints, two extra lines for product descriptions or product line information are added for extra detail and improved readability.

The updated labels also include new icon elements to visually communicate additional but essential information. Health and safety icons convey how the product should be handled; segment icons illustrate whether the product is designed for commercial vehicle or industrial applications; and paint system icons show to which repair system the product belongs. 

Each Cromax mixing system also has a fresh, modernised design graphic that sits above the product name for easy visual identification. In addition, the graphics are conveniently colour coded by product category. It’s now even easier to differentiate between tints (rainbow), binders (red), clears (blue-grey), undercoats (green), activators (ochre), thinners (blue), cleaners and degreasers (turquoise) and additives (grey) on the mixing machine.