Armored Auto Group (AAG) the producers of popular automotive car care products such as Armor All®, Tuff Stuff® and Son of a Gun® as well as the STP® range of fuel and engine additives has acquired the Kent Chamois Company which markets the successful Kent Car Care brand across Europe.

Armored is a US company based in Danbury, Connecticut, and has a European base in West London as well as a factory in South Wales. The Kent Chamois Company is based near Tunbridge Wells in Kent, UK.

Jerry Salaman, Managing Director of Kent Chamois Company commented,  “I am very excited about this change. It is a strong fit for the Kent brand and a real opportunity to grow the brand across Europe. Armored Auto Group is a strong cultural fit with the team at Kent and we are all looking forward to growing together.”

Ian Doherty, Managing Director EMEA for Armored Auto Group said, “The Kent Car Care brand is a market leader in car care valeting accessories and has very little overlap with our existing ranges. We are looking forward to being able to offer all our customers a much more comprehensive range of products. I am delighted that Jerry Salaman has agreed to stay on and work with us to ensure that the integration of the ranges is a success for us and our customers.”

The company has announced that it intends to continue to operate from the Kent site, its Brentford office and Welsh factory. Initially customers of the two companies will continue to order separately, but the company expects to have combined ordering and delivery in place for early 2014.