Bosch has introduced extra, a new loyalty reward scheme for independent workshops buying Bosch automotive aftermarket products.

The programme offers garages the opportunity to collect points for purchasing selected Bosch products with a wide range of parts covered including, wiper blades, lambda sensors, brake pads and discs, filters, ignition coils and fuel pumps. Workshops collect points with their purchases to claim a number of attractive high-value rewards covering technology, home and garden, toys and games, sports and leisure, as well as jewellery and beauty. Examples include Bosch power tools and home products such as irons and kettles, a Nikon camera, TaylorMade golf bag and Wii console.

Workshops sign up online and will then receive a welcome pack, including a collection bag in which product bar codes can be collected and then returned in a freepost envelope. On joining extra, registered users receive 500 welcome points, and regular promotions, such as double points and seasonal bonuses, will help garages top up their total throughout the year.
Workshop owners can manage their extra accounts through an intuitive website www.extra-rewards.ie . Workshops can also register at this site.

Mark Heard, Bosch Marketing Manager commented, “extra is the perfect opportunity for Bosch to recognise its loyal workshop customers. We’re thrilled to be introducing this loyalty scheme which promises to entice garages with some brilliant rewards, while also demonstrating how important keeping our customers happy is to us.”