The UK based Transport Business Group of Exide Technologies, has confirmed the appointment of HBA Distribution, to spearhead the Company’s drive to become the preferred supplier and premier battery brand throughout the island of Ireland.

Dermot Haughey, MD of HBA Distribution commented, “Our appointment as distributor for Exide batteries across all product ranges, represents a considerable business opportunity for us. We have been talking with the Company for quite a while now, in an effort to get everything right from the outset. Right from the start we’ll be utilizing our strong dealership network throughout Ireland and will be able to offer them the benefits of a comprehensive and larger product range, an excellent catalogue system, dynamic point of sale material, in depth marketing support and dependable delivery. All of course backed by the strength of the Exide brand.”

Andy Bevington, Sales and Marketing Director for Exide said, “It was important to us that our distribution channel (in Ireland) was committed, knowledgeable and with a proven track record. We wanted the best and HBA matched all our criteria and beyond.”

For more information contact HBA Distribution on 048-3753-1155 email: info@hba.ie
or logon to www.hba.ie.