Axalta Coating Systems, the new company behind many of the leading refinish paint brands, is rolling out a new corporate brand identity that it says captures the scope of its business around the world. The new logo highlights the Axalta name as well as its focus on performance and will provide a consistent and clear symbol of the company and the products and services Axalta provides to over 120,000 customers in 130 countries.  

“We’re tremendously excited about our new look and what it says about our future.  It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands,” explained Axalta Chairman and CEO Charles Shaver.  “As a leading global company that is 100% dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”

Axalta is now responsible for the global operation of three flagship refinish brands, Standox, Spies Hecker and DuPont Refinish. This makes Axalta the largest global supplier of paint to the bodyshops sector. The company also supplies paint to automotive original equipment manufacturers, is a major supplier of paints and coating for trucks, body-builders and trailers, locomotives and light rail cars, as well as being a major industrial coatings manufacturer.