TRICO will be celebrating the 90th anniversary of coming to Europe with a showcase stand at Automechanika Frankfurt in September.

The theme of the stand will be the new TRICO slogan of ‘Excellence In Every Blade’. Alos on display for the first time will be brand new packaging for the Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback the revamped style has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.

Product and Brand Manager, Sam Robinson said, “We have also redesigned the artwork for these ranges, which with their logos and branding now aligned across all packages, gives them a coherent and uniform appearance. The artwork also features new product images and key technical points, as well as a QR code linking directly to the TRICO website catalogue, which is also mobile enabled, for easy vehicle look up.”

Sam and the TRICO team will be on hand at the stand to answer any questions on the TRICO ranges, products and technical information.