TMD Friction has introduced a new brand identity, packaging and advertising for its Mintex brand. Building on the rich heritage of the Mintex name, the new identity uses the strapline ‘Braking With Tradition’.

TMD says the new image reflects the company’s fundamental commitment to safer braking whilst alluding to a programme of continuous product development that safely stops the cars of millions of families across the world.

The new logo and strapline will feature consistently across packaging, advertising and all marketing communication devices. The new packaging, which includes QR codes, will be adopted immediately for brake pads and will shortly be introduced across other product groups.