The Independent Automotive Aftermarket Federation (IAAF) has announced that Mike Smallbone has been promoted to the position of Head of Membership Development.

Mike joined the Federation in September 2015 and has been instrumental in IAAF membership recruitment, along with successfully raising the profile of IAAF’s activities at trade events and also spearheading the Your Car Your Choice campaign. He has more than 35 years’ experience in the automotive industry, having previously worked with Halfords, Cafco Automotive, Allparts Automotive and Parts Alliance.

In his new role as Head of Membership Development, Mike will be tasked with working closer with existing IAAF members and ensuring they benefit fully from the wide range of benefits available from the Federation. He will also be responsible for creating new initiatives, products and services that support members’ business and increase the awareness of IAAF’s wide-ranging activities.