Messe Frankfurt, the ogranisation behind Automechanika, and Crain Communications have announced they are to joins forces to launch the Festival of Motoring USA.  The event will feature both static and interactive content covering mainstream, classic cars, off-road and exotic vehicles.

Festival of Motoring USA will be anchored by leading car makers and also feature the input of Kinrara, the event consultancy behind the annual Goodwood Festival of Speed. The inaugural Festival of Motoring USA event will take place from April 29th May 2nd, 2021, across the 750 acre Michelin Raceway Road Atlanta in Brasselton.

“We are pleased to be working alongside a powerhouse such as Crain Communications to bring this experiential event to the U.S.,” said Messe Frankfurt Inc. President and CEO, Konstantin von Vieregge. “Our combined competencies solidify our path to success and the realisation of our vision to provide a high-energy, comprehensive automotive event that appeals to all motoring enthusiasts.”

Festival of Motoring USA will be modelled after the highly successful Festival of Motoring Johannesburg in South Africa. Now in its 4th year, Festival of Motoring Johannesburg has grown into the leading automotive event in Africa. 

The new US format will include; test drive circuits with professional drivers, new technology zones, self-drive tracks, 4 x 4 off road experiences, Skid pads, New-vehicle displays, Camping, and food trucks.