Messe Frankfurt, the organisation behind the global Automechanika exhibitions, has established a dedicated UK subsidiary with the acquisition of Forest Exhibitions. The purchase of Forest Exhibitions Ltd. means the 100% acquisition of Automechanika Birmingham.

Automechanika Birmingham ran for the first time in 2016, with over 500 exhibitors, the largest launch event for an Automechanika since the inaugural Frankfurt show. The following year’s event recorded a marked increase in exhibitor figures and exhibition space, with 800 companies showcasing their products and services to over 12,000 visitors.

The former Event Director of Forest Exhibitions, Simon Albert, has been named as Managing Director of the new Messe Frankfurt subsidiary. He commented, “I am excited and proud to be part of one of the largest trade fair companies in the world and to contribute to its success. Being a full part of the Messe Frankfurt family will only strengthen our ability to put on a successful event for exhibitors and visitors alike.”

This Automechanika Birmingham at the NEC runs from 5-7 June 2018. The show event attracts many visitors from Ireland as its location right next to Birmingham Airport makes travel straight forward.