MAHLE is introducing new product packaging featuring  a QR code which will allow customers to use their smartphone or tablet to quickly and conveniently check if they have picked the correct product and also gain fast access to a wide range of product information.

The new QR codes will feature on MAHLE Original and Behr packaging and will be printed on all packaging labels of engine parts, turbochargers, and thermostats. The code directs the user immediately to a product-specific information page in the MAHLE online catalogue with just one scan. It contains all relevant technical data and images for the corresponding items.

To provide this service, MAHLE Aftermarket uses a version of the online catalogue that has been optimised for web-enabled mobile phones. Customers will find technical installation tips, specific assistance to determine which products are suitable for each vehicle type, as well as information about the additional parts that are compatible with their product.

When the customer scans the printed code using his smartphone and the appropriate app, he gains direct access to all the know-how contained in the MAHLE online catalogue. Andreas Kimmerle, Director Product Management and Marketing Coordination explains, “The QR code functionality avoids selecting the incorrect part and offers faster and easier access to other important information about the relevant products as well as specific installation advice for repair shops and trade.”