The German motor oil and additive maker Liqui Moly has launched a new packing design for its oil canister labels at Automechanika. Marketing Manager Peter Baumann described changes as something which will give Liqui Moly Oils "A fresher face but also keeps its recognition value.”

"Functionality is right in the foreground of the new design,” said Baumann, adding. "This means that the buyer quickly sees the most important information such as viscosity and   increasingly the approvals of the car manufacturers.” He went on to say the new design has a striking modern look to enhance retail appeal. It also has a prominently placed 'Made in Germany' tag and the award for 'most popular lubricant brand'.