Axalta leads the way

March 16, 2018
Axalta leads the way Patricia Morschel, Axalta’s North America Refinish Director accepts Frost & Sullivan’s 2017 Global Automotive Refinish Coatings Market Leadership Award from Frost & Sullivan’s Jeff Frigstad, Global Vice President of Best Practices
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Axalta Coating Systems, the company behind the Cromax, Spies Hecker and Standox refinish brands, has received the Frost & Sullivan 2017 Market Leadership Award for the automotive refinish coatings industry.


Receiving the award, Joe McDougall, Axalta’s Executive Vice President and President Global Refinish and Europe, Middle East and Africa said, “Axalta’s refinish business and brands are recognised by bodyshops around the world as the market leader. Receiving the Frost & Sullivan award for being the best-in-class refinish paint provider in the world further validates our leadership position. It serves as a reminder that to remain the best, we must continue to stay focused on delivering to customers every day. We take great pride in differentiating ourselves both in the high quality of the products we deliver and on serving our customers. We work hard to improve every day and give our customers the tools they need to succeed. Our goal is to enable the bodyshops we serve to be faster, more efficient, and less wasteful.”

Frost & Sullivan evaluates many criteria when reviewing award candidates, including product quality, technology, customer experience, performance and brand strength. They conduct 360-degree research, perform quality checks, and present findings to a panel of industry experts. Frost & Sullivan particularly praised Axalta’s focus on environmental sustainability, innovative training opportunities, and superior products that are designed to boost bodyshop productivity.

“In an environment where coating demands and requirements for automotive refinish processes are steadily changing, Axalta has maintained its market leadership through constant innovation and strong customer relationships,” said Christeena Thomas, Frost & Sullivan Senior Research Analyst. “Our research confirms that with its broad portfolio of automotive refinish coatings, the company has successfully established its brand image, solidifying it as a provider of best-in-class products and high customer value.”

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