Toyota Ireland has announced that its FaceItDown app has hit 30 million kilometres driven without mobile phone interaction. To mark the milestone Toyota is renewing its appeal to Irish motorists to place their phones faced down while driving.

Toyota Ireland is also further incentivising safer driving by offering double points for all journeys logged on the app from December 4th to 21st. Plus to attract the next wave of safety conscious drivers, FaceItDown partner QPark is offering €3 off parking at all Q-Park lots to the first 500 new people who download and use the app.

FaceItDown was developed by Toyota Ireland to help change Irish driver behaviour and address the  issue of people using mobile phones while driving. The app, which is endorsed by the Road Safety Authority, incentivises motorists to place their phone face down when driving in order to eradicate mobile phone distractions and ensure safer roads for all. For every kilometre driven with the app engaged and phones faced down, users can earn points which are redeemable against free hot beverages in Circle K, cheaper FBD car insurance and subsidised parking at Q-Park lots. The free app is available to all motorists, whether they drive a Toyota or not, from Apple Store or Google Play.

Recent nationwide research carried out by iReach on behalf of Toyota Ireland found that 59% of Irish motorists have looked at their phones while driving within the last 12 months, with 42% admitting they have done so within the last two months.

Commenting on the milestone, Steve Tormey, CEO of Toyota Ireland said, “Toyota’s FaceItDown initiative is a prime example of our brand promise ‘Built for a Better World’ in action, making a tangible difference to all Irish families. Toyota Ireland is very proud and encouraged to reach 30 million kilometres today and remains focused on making driving on Irish roads safer.”

Toyota’s brand ambassador Niall ‘Bressie’ Breslin added, “I am delighted to continue working with Toyota on the FaceItDown app. We want to encourage every driver in Ireland to download the free app and use it on every journey they take as a simple, but fundamental action towards making our roads safer for all.”