German motor oil manufacturer LIQUI MOLY has signed a new multi-year partnership Formula 1 which will run until 2026.

The LIQUI MOLY logo on the hoardings around Grand Prix racetracks is now a familiar sight and through the new contract, the long-established company for motor oils, additives and car care will continue to be an “Official Partner” until 2026 inclusive.

As an Official Partner, LIQUI MOLY will continue to have physical and virtual trackside signage at select race events. Additionally, as part of the extension, LIQUI MOLY will have the opportunity to build on their growing business networking programme, by hosting customer guest experiences around certain race weekends.

LIQUI MOLY Managing Director Günter Hiermaier commented, “With constantly new approaches and innovations, but also new spectator records, Formula 1 continues to prove to be the flagship in motorsport. We also have this aspiration for our business. That’s why it was natural to let two such strong brands continue to work side by side.”

Peter Baumann, Marketing Director at LIQUI MOLY, commented at the contract signing in Bahrain, saying, “The media reach of Formula 1 goes far beyond the classic channels. The racing series is based on incomparable and global 360-degree marketing. What unites our two brands is the constant will to inspire as many people as possible around the world with our product. That is why I am particularly pleased about this contract extension.”