GS Yuasa Battery Sales is reflecting on its busiest every year of customer training and education. The training programme as has seen 50 dedicated training events, delivering key content and knowledge to thousands of automotive professionals all over Europe, including a recent week-long training tour of Ireland.

Training is an integral part of GS Yuasa’s support and service package, aiming to dispel myths and highlight opportunities in the battery sector. The sessions deliver up-to-date training on the latest battery technology in an engaging and accessible way. They are tailored to suit the customer’s requirements and can be pitched for specific job roles, from workshop technicians to customer services.

GS Yuasa’s training sessions are prepared and delivered by Ian Newham, who has over 30 years’ experience in the automotive industry and has worked as Training Manager for GS Yuasa since 2011. He said, "Within the industry there is a real hunger for increased knowledge on battery technology, and our training events meet this need. By providing a first-class training service, GS Yuasa empowers its customers with the knowledge to improve customer service, increase battery sales and reduce warranty costs.”

Yuasa cover all areas of industry best practice, from fitting the correct specification battery to maintaining stock correctly. As well as offering technical guidance, their professional training sessions include real-life, useful product demonstrations. This includes how to make the most of their powerful Yuasa Online Battery Lookup fit.yuasa.com; as well as the Yu-Fit Battery Configurator tool to reprogram the Battery Management System (BMS) when the battery has been replaced.

During October, Yuasa delivered a training tour of Ireland in conjunction with Somora Motor Parts. The highly successful week-long event included regional presentations in Dublin, Cork, Galway and Monaghan. Training focussed on AGM and EFB Start-Stop battery technology, its background, and the ever-increasing demands of new generation vehicles.