UFI Filters, a leader in filtration and production of heat exchangers for combustion, hybrid and electric vehicles has launched a Heavy Duty range for the Aftermarket with 725 SKUs for heavy duty on-road and off-road applications.

The move provides a further boost to the business, adding to a warehouse extension in Tamworth, in the English midlands,  with a further 12,000 sq. ft added, thanks to a partnership with DB Schenker. It will be dedicated to the logistics of over 400,000 parts covering 3,000 SKUs.

At the same time UFI has strengthened its sales team, now with four local area managers dedicated to the different regions and a reinforced customer service. David Price, UFI Aftermarket UK & Ireland Sales Development Manager, a member of UFI Filters since February 2019, will be responsible for dedicated sales and development of the Heavy Duty range, utilising his previous years skills in this market.

Additionally, the team has been joined by Peter Little, who has been appointed UFI Aftermarket UK & Ireland Sales Development Manager. Peter, who takes over the role from David joins with several years automotive industry experience, starting with Motor Factors and latterly with a leading supplier brand. Having taken a break from the automotive industry, he returns with an in-depth knowledge of the Aftermarket and filtration market and will be responsible for developing business relationships with existing and potential motor factor customers across Ireland and the UK.

The introduction of the Heavy Duty range represents an important milestone for UFI Filters’ which has seen business more than double since the opening of the initial warehouse in 2017.

In a further boost to the business, UFI Filters can also rely on the visibility given by the sponsorship of the British driver Ryan Smith, in the British Truck Racing Championship (BTRC) and by the driver and YouTube star Archie Hamilton, in the Porsche Carrera Cup GB.

Karl Ridings, UK & Ireland Sales Director & General Manager – Aftermarket, comments, “We are looking forward to establishing the Heavy Duty business in Ireland. This represents a further step in our market presence here that will allow our market share to grow. I’m really proud of being part of a talented team which keeps growing and would like to take the opportunity to welcome Peter, whose experience will contribute to our future growth.”