TRW has launched a new phase of its 'True Originals' campaign which shows workshops the benefits of digital marketing.

ZF Aftermarket suggests that workshops adapt their communications strategy to reflect the fact that customers are spending more time online and are heavily influenced by online reviews. To help with this the next stage of TRW ‘True Originals’ campaign looks at digital marketing tools and analytics. This is led by a short video highlighting the digital best practices of a forward-thinking auto repair shop. To follow up, a series of thought-provoking and commercially useful essays are hosted on its web-based information hub: https://www.trwaftermarket.com/original-workshops/en/ and explain everything a workshop needs to know. By examining how various universal platforms work, the business shows how digital marketing and social media can be used to great advantage, particularly by those with a limited budget to increase sales and secure customer loyalty.

“By the year 2020, an entire generation, Generation C for ‘connected’, will have grown up in a digital world immersed in an online culture and well versed in social networking methodology.” explains Ben Smart, Global Marketing Director ZF Aftermarket. “Furthermore, figures show that by next year the average person will be spending 84 minutes a day watching videos online.”

This stage of the TRW campaign features TRW customer Russ Stanley, Director of Revolution Porsche, Brighouse, UK. In a short video https://www.trwaftermarket.com/original-workshops/en/digital-marketing/story/meet-russ Russ explains how, as one of the first workshops to capitalise on digital marketing, he’s increased loyalty and seen impressive business growth since opening in 2011.

The video can be found on #ORIGINALWORKSHOPS - an ever-growing hub of useful advice, tips, videos and more to help installers and garage owners to offer improved service, work efficiently, promote themselves to customers and build a strong and successful business.