• Strongline-logo-banner.jpg

    Long established wholesale distributors of leading brand automotive components

  • shaftec_logo_2018_220x50.jpg

    Offering a wide range of new and remanufactured transmission, steering and braking

  • Bosch_Logo_2018_50x220.png

    Leading OE and aftermarket supplier of components, equipment and services

  • LUK-logo-banner.jpg

    German OE and aftermarket supplier of clutch and transmission components

  • 96384Gates-logo-banner.jpg

    Major global supplier of automotive components including its renowned belt drive systems

  • INA-logo-banner.jpg

    OE and aftermarket supplier of bearing technology and other automotive components

  • Somora-logo-banner.jpg

    Importer and wholesale distributor of automotive panels, parts and lighting

  • HBA-Distribution-logo-banner.jpg

    An all-Ireland supplier of components, consumables & garage equipment

  • 65769Pierburg_logo_small_web_banner.jpg

    A long established OE and aftermarket supplier of specialist engine components.

  • 94825ZF_logo_2018_220x50.png

    A high respected OE supplier with many leading aftermarket brands

  • Febi-logo-banner.jpg

    Leading aftermarket brand of components for cars and commercial vehicles

  • COMLINE_Auto_Parts_Banner_Logo.jpg

    A fast growing full range aftermarket component supplier

  • FAI_Logo_2018_220x50.png

    All makes components supplier with over 40 year's market experience

  • 65646Sealey-logo-banner.jpg

    A major international supplier of a huge range of garage and workshop equipment

  • Continental_ContitTech_horizontal_banner.jpg

    Global supplier of power transmission products to OE and aftermarket

  • Brembo_logo_2018_220x50.png

    A prestige supplier of high performance braking components.

  • Nissens_Logo_2017_220x50.png

    A major supplier of thermal management, cooling and air conditioning products and

  • rnh-logo-banner.jpg

    Specialist software provide to the motor trade and Irish agents for MAM

  • Dayco-logo-banner.jpg

    Leader in the design and production of power transmission systems for OE and aftermarket

  • Blue-Print-logo-banner.jpg

    Leader in the supply of a huge range of parts for Asian and American vehicles

  • Meyle-logo-banner.jpg

    German parts manufacturer with an emphasis on quality and innovation

  • Carcessories_logo_220x50.png

    Leading wholesale distributor in the field of car accessories, car care products and

  • Serfac-logo-banner.jpg

    Leading Irish automotive components distributor and part of Temot International

  • NGK-logo-banner.jpg

    Major global manufacturer of OE and aftermarket spark plugs and ignition components

  • OESAA-logo-banner.jpg

    Original equipment parts suppliers dedicated to the promotion of OE brands in the

  • Liqui-Moly-small-banner-logo.jpg

    German manufacturer of oils, additives and car care products

  • AD_J&S_Logo_2019_220x50.jpg

    Long-established premier vehicle component distributor

  • mannol_logo_2017_strip_banner.png

    MANNOL suppliers of vehicle specific lubricants, additives and SCT components

  • FAG-logo-banner.jpg

    Manufacturer and innovator in the supply of OE and aftermarket bearing technology

Pioneer of parts distribution celebrates 40

Brian Fanning, who along with Richard Quirke established Serfac in 1978

Brian Fanning, who along with Richard Quirke established Serfac in 1978

Monday, July 16, 2018

Serfac Limited, one of the most respected names in Irish parts distribution, celebrates 40 years in business this year. The company was one of the original pioneers in the kind of efficient parts distribution that the Irish aftermarket enjoys today and has successfully adapted over the years, to stay at the forefront of an increasingly fast paced and dynamic market. 

Serfac was established by Brian Fanning and Richard Quirke, at a small premises in Harold’s Cross in 1978. At the time, Brian, who remains very much involved in the operation of the company today, already had significant experience in parts supply and set about building a distribution business with a small portfolio of brands. He recalls, "We started with two staff and this very quickly became three. The growth continued over the years, meaning a constant progression with more staff and larger premises, bringing us to the large scale operation we have today.”

The market was of course very different 40 years ago, with a relatively limited car parc and a small number of suppliers, most of which had exclusive deals with single Irish distributors. Brian says, "From the start we put great emphasis on selecting the right brands to work with. This is a philosophy that remains today, as we see each supplier relationship as a partnership and work closely with them to offer our customers the very best in terms of product and service.”  

Brian is also quick to stress that two other vital aspects of the business development have been loyalty in terms of both staff and customers. He comments, "Staff continuity has always been vital to Serfac. The vast majority of our staff have very long service records with the company and provide the type of in-house knowledge and experience that cannot be developed overnight.” He adds, "Similarly, many of our motor factor customers have been with us since the start and we have built strong relationships of trust and understanding with them.”

Adapting to the changing market has also been a key to the success of Serfac and this was most recently demonstrated with the opening of an additional warehouse and implementation of a new digital warehouse management system, to complement the head office and warehouse facility in Tallaght. Brian’s daughter Gillian, who is the Marketing Director of the company says, "The range and depth of our product offer has significantly expanded to meet customer demand and we needed the new facilities to further enhance our level of customer service. We offer one of the most extensive product ranges in the Irish automotive aftermarket and we pride ourselves on delivering these products, promptly, efficiently and on a right first-time basis to our customers.”

The rapidly expanding product range has seen many new product lines added in recent months to meet changing market demand and these have included high profile brands such as Brembo, Sonax, Dreumex and NRF. Throughout the range the emphasis is on quality, with many of the brands stocked being major OE suppliers. Serfac also recognises the importance of fast accurate product information and always ensures that its ranges are detailed on digital catalogue platforms such as Tec Doc and MAM Autonet. The company also works hard to ensure excellent product availability. 

Access to many leading brands in the portfolio has come about through the company being the Irish shareholder in TEMOT International. This global organisation is a leading strategic automotive network and not only provides Serfac with access to market leading suppliers, but also essential technical information, training and technology solutions. Gillian says, "In this fast changing environment we felt it was important to align ourselves with leading parts suppliers in other countries, to network and pool resources. Being part of TEMOT has proved invaluable and will be increasingly important in the future.” 

With the international resources of TEMOT to draw on, a strong brand portfolio, highly efficient service and a vastly experienced team, which also includes another of Brian’s daughters, Louise, HR Director, Brian and Gillian are very confident about the years ahead for the company, at a time when many in the aftermarket are looking ahead with more uncertainty. Gillian, who also has influence on the market through her role as Chairperson of SIMI Wholesalers Committee, says, "It is a challenging market, but we can see a bright future for both ourselves and our loyal motor factor customers. We firmly believe that motor factors offer the best means of serving the market and we are fully committed to supporting them with the very best in products, services, support and training. 

  • Serfac