Parts distributor HBA has highlighted its expertise in the braking field and emphasised that as part of its braking product focus it can offer customers a considered choice when it comes to quality, performance and value.

HBA MD, Dermot Haughey says, "In any busy supermarket the fundamental reason for success is in the breadth of choice.  Customers want to be able to make a choice between good and better and not have just one option foisted upon them.  The same is exactly true in the automotive aftermarket where customers need to have a choice when purchasing replacement parts, with some preferring good, whilst others want better.” Dermot explains that as authorised distributors of two leading braking brands, Juratek and Brembo, HBA offers the complete tier 1 and tier 2 solution. This is then made available through their nationwide dealer network.

Dermot says that Juratek braking components offer unrivalled value for money. He comments, "Juratek parts are tested by the VCA and ECE R90 approved for fitting in all European member states.  This standard was established to control the performance, manufacture, distribution, sale and installation of replacement brakes and ensure they are of matching quality to the original product.” He adds, "Juratek, however, go beyond this, meaning the quality of their anti-noise brake shims is assured by tests meeting the SAE2521 standard, making the pads up to 24% quieter than the market leading products.”

Dermot believes that whilst Juratek offers outstanding quality and value, for customers who demand the ultimate in braking quality HBA can offer Brembo. He comments, "Brembo not only offers the very best in product quality, but also the Brembo Expert Programme to ensure motorist can access the very best brake service.  The Brembo Expert programme has been developed to ensure that motorist’s brakes are maintained by qualified professionals who are fully trained to fit the best brakes in the world.  If a customer goes to www.bremboparts.com and clicks on "Where to Buy” they can see the contact details and locations for recently appointed Brembo Experts across Ireland.” 

Dermot says the Expert network is set to grow in the months ahead as HBA roll-out the programme in conjunction with Stuart Tagg from Brembo Europe, with each outlet being carefully chosen to ensure it is the right match for the Expert concept. As Dermot explains, "The bar has been set high for membership to this elite grouping, backing up Brembo’s quality philosophy. This is reflected in the fact that every Formula 1 race team is now fitting Brembo brakes cars and the latest models from the likes of BMW, Audi and Mercedes all have Brembo fitted as OE.”