CitNOW say it is cementing the place of personalised video technology as a key element in the car-buying and maintenance process. Its systems are now used to such an extent by dealerships and motor trade businesses across Ireland and the UK that the provider says it is now broadcasting more daily video than the BBC.

CitNOW  also points out that the use of personalised video technology has led to a sharp rise in the amount and the quality of video being demanded by consumers, who are enjoying the increased ability to consider new cars remotely and control the car-buying process without having to step foot in a showroom.

At their peak, CitNOW’s servers upload 21,000 videos, more than 500 hours’ worth, every day and the company is closing in on half a million videos being created using its intuitive app software every month.

With every CitNOW video watched more than once, the firm is effectively broadcasting more than 800 hours of video, or the equivalent of 33 full-time 24-hour TV channels, every day. Overall, 4,400 CitNOW product subscriptions are now live in 2,750 dealerships in the UK and Ireland.