A new survey carried out by the Society of the Irish Motor Industry (SIMI) found that 71% of respondents would recommend a career in the Industry to others.

The survey of 140 women from across the industry was carried out as part of SIMI’s on-going drive to encourage more women to join what has traditionally been viewed as a male-dominated sector and coincided with the 7th Annual Women@SIMI event in conjunction with its sponsor Bank of Ireland. The event, which took place recently at the Gibson Hotel, Dublin, featured an impressive panel of guest speakers: Anne Cassin, Master of Ceremonies, Lucy Gaffney, current Director of Digicel Group and Sharon Keegan, founder of female-led athleisure wear company Peachy Lean.

The survey found a positive outcome to change within the Industry, where 67% of respondents believe that women have become more visible in the industry in recent years, while 67% of respondents also said that their companies had increased the number of new female employees recruited over the last 3 years.

However, some notable statistics emerged, showing over half of survey respondents believe that women are under-represented in their organisation, while 40% said that women did not have the same opportunities for advancement as men in their companies. With just 26% of survey respondents identified themselves as being at Director/Board level in their organisation. This is lower than the national average of 30%.

When asked about what factors could help progress women in leadership roles, a change in cultural perception of the automotive industry overall came out on top, followed by a more flexible working environment, greater management support, Leadership skills/training along with mentorship.

Welcoming attendees to the event, which is open to all genders working in the industry, Gillian Fanning, SIMI President and first female President in the Society’s 100 years, said, “Research has shown that female employees contribute significantly to the long-term success of any company, yet the motor industry is lagging behind many other sectors in terms of gender diversity. While our research found that the majority of female employees have seen positive changes for women over the past three years, under-representation of women across the board, and particularly at senior levels, is clearly evident.” 

Gillian added, “What is encouraging is the fact that almost 86% of respondents feel supported by their male colleagues and this support is critical to the success of gender diversity initiatives. While there’s no doubt that progress has taken place over recent years, with greater visibility of women than ever in the industry, we still have a long way to go in terms of addressing the inherent gender imbalance. We must continue to stress that this is not just an industry for men and highlight the diverse range of roles and opportunities on offer for women if we are to reap the proven rewards of increased female participation in our sector. We need to plan for the future – a future that will hopefully mean a greater number of women joining us and more women taking on senior roles and making strategic decisions for their companies."