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Rebranding of Topaz to Circle K
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Friday, April 13, 2018

Parent company Alimentation Couche-Tard has announced that they are embarking on a major investment of €20m with plans to change the name of 420 service stations in Ireland from Topaz to Circle K.

The Canadian company bought Topaz from Denis O'Brien in 2016 for a reported fee of €258m while also taking over the debts oof the company at the same time. The total investment then was said to be in the region of €450m.

Rebranding on the Irish filling stations and the attached Re.Store outlets will begin this month with the completion of all sites expected to be finished with 18 months. Recently, the company changed the petrol branding to Miles with a view to the overall changes announced this week.

There are also plans by the company to develop a number of new motorway service sites Westmeath, Wexford and two in Kildare. Two new motorway stations in Dublin and Cork are also being planned.

Couche-Tard operates about 2,700 fuel forecourts throughout Europe and employ over 2,000 people in Ireland. 

Categories:  Aftermarket > Garage > Dealer