The latest edition of the Toyota TradePro Programme promotional brochure is featured as an insert in the December/January edition of Autobiz Magazine. Once again it is packed with special offers and promotions on genuine Toyota parts and service kits, offering independent garages and bodyshops some outstanding value.

The new TradePro Programme edition features some new parts ranges added to the programme for the first time, such as batteries. There are also new special promotions on major and minor service kits, with added buying incentives, as well as very competitive prices on big sellers such as clutches, shock absorbers and brake components.

Glenn O’Reilly, Toyota Aftersales Commercial Manager, says that the value on offer on some of these genuine Toyota parts still comes as a surprise to many trade customers. He comments, “On major items such as clutch kits, garages often don’t realise the amazing value that the TradePro Programme can offer. Take for example, a clutch kit for an Avensis or a Land Cruiser and you will see that the prices are very competitive when compared to the aftermarket alternatives. The garage is also getting the peace of mind of fitting original Toyota quality.”

In developing the programme, the Toyota aftersales team has commissioned independent market research on the aftermarket pricing of key parts and components and this has enabled them to set product price points in the promotion that offer some of the best value in the marketplace. Arthur Power, Toyota After Sales Area Manager explains the team has also listened closely to the feedback that is coming through its dealer parts departments, to fine tune which parts to included in the promotional range. He comments, “We wanted to make sure that we were offering the best value on the Toyota parts that independent garages are using every day. By talking to customers, listening to their needs and looking at changing demand patterns, we believe we have put together a promotion that will offer something for everyone who ever works on a Toyota vehicle.” 

Arthur also points out that Toyota dealer parts departments have an unrivalled level of expertise. He says, “In the garage business the phrase ‘time is money’ is perhaps truer today than it has ever been. Customers want their cars back on the road as quickly as possible, so making sure that the right parts are identified, ordered and delivered is key. This means that the expertise of Toyota dealer parts teams is invaluable.”

Not only do the Toyota parts teams receive expert training, they also have great practical on the ground knowledge and access to the very latest Toyota online cataloguing system, complete with up to the minute technical bulletins. This means that they can quickly identify the parts a customer needs, recommend any associated parts that may be required, provide fitting information where necessary and have the parts delivered promptly via a nationwide network of TradePro delivery vehicles. Glenn says, “The last thing a garage needs is to be waiting on parts, or worse still have incorrect parts delivered. The TradePro dealer expertise minimises the chances of this happening, saving time and money.”

A further benefit of the programme comes with the parts themselves. As Glenn points out, because they are all genuine Toyota original components they not only fit first time, but provide a long and reliable service life, which means the garage can simply fit and forget. As an added bonus the use of Toyota parts can also provide a boost for a garages customer satisfaction. Glenn comments, “Garages we have spoken to say that customers are always delighted to hear that genuine Toyota parts are being fitted. It gives them increased confidence in the garage and provides a boost for customer loyalty, so it is a real win-win situation.”

For more information see the Toyota TradePro Programme promotional brochure or contact your local Toyota dealer parts department.