At Europe’s most important motor show in Geneva this week, the new Volvo XC40 small SUV has been named the 2018 European Car of the Year.

It is the first time that Volvo Cars has won the prestigious award since it was first presented in 1964.

“Winning this award with our new XC40 is perfect timing,” said Håkan Samuelsson, President and CEO of Volvo Cars. “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”

The XC40 win means that the complete line-up of new global Volvo SUVs have each been named Car of the Year in either Europe or North America. Both the large XC90 and mid-size XC60 were awarded the North American Truck/Utility of the Year title in the past two years.

The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 series, including fully electrified vehicles. Co-developed together with its Chinese parent Geely, CMA provides the company with the necessary economies of scale for this segment.

In 2017, the company announced its commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridised as well as a pure electric powertrain option for the XC40 will be added later.

“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification,” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the Car of the Year jury here today, we are on the right track.”