The central focus of ECOBAT Battery Technologies’ presence at this year’s Automechanika Birmingham, was the launch of its ONE BOX start/stop battery replacement solution, an initiative which proved to be one of the hits of the show.
EBT research identified that many workshops were wary of taking on battery replacement work for vehicles equipped with a start/stop function and to provide a simple solution have brought together the four tools necessary to undertake the work in the ONE BOX package.
“It was clear to us that the reason why the anticipated growth in the sale of AGM/EFB batteries was not happening was not just due to the fact that they are generally not making the number of engine starts that they are designed to, but that there was a fundamental issue of how the independent sector could practically get access to the work,” said Laura Jones, EBT’s marketing manager. She added, “The purpose behind the ONE BOX concept was to answer these questions and provide a straightforward solution, which allows the independent to take on the work with confidence and compete with the franchised dealer who currently takes the lions-share of the work.”
The ONE BOX bundle includes a battery analyser to accurately assess the condition of the existing battery, a NOCO charger, OBD lead to support the vehicle’s ECU/data storage during the replacement process and a battery validation tool to ensure the new AGM/EFB battery is correctly assimilated into the vehicle’s battery management system, all at a very economical price. The equipment package is supported by training modules to allow technicians to get the very best out of their investment.
Laura adds, “In addition, we have also designed signage and point-of-sale material, to allow workshops to fully promote their start/stop replacement capability.”
Reaction to the launch was very positive with many enquiries and a stream of orders taken, clearly illustrating the need for the concept.