Liqui Moly has highlighted the importance of correct oil choice for garages and how oil changes can be a major revenue driver for them.

Oliver Kuhn, Deputy Head of the LIQUI MOLY Oil Laboratory says, “Motor oil has long ceased to be a universal lubricant. It has developed into a highly specialised liquid spare part. Viscosity is no longer the central criterion for differentiation. The specifications that an oil meets are much more important as are the specifications that each car needs.”

Oliver adds, “The wide variety of specifications for motor oils is the price we pay for modern, highly efficient engines. Many oils are tailor-made for a particular engine type, that’s why we are now seeing more and more situations where the same oil is absolutely necessary for one engine and can cause serious damage in another.”

Oliver points out that a look at the oil guide at www.liqui-moly.com will help a technician keep track of the situation and avoid embarrassing complaints. Simply entering the number plate of the customer's vehicle will produce a list of suitable engine oils, as well as suitable gearbox oils and other liquids.

Adding value to an oil change and making it a unique service is something that many Liqui Moly customers now do. This can enable a garage not just to generate attractive margins but also set itself apart from the competition.

A special service package can be created that includes LIQUI MOLY Pro-Line Engine Flush, which is added to the old oil, allowing the engine to idle for a few minutes. During this time, the active ingredients remove any deposits and sludge, which is then all simply drained out together with the used oil. The new oil can then be added to a clean engine where it can develop its full performance. In addition to the fresh oil, LIQUI MOLY Cera Tec, a wear protection additive that reduces friction in the engine and protects it even under extreme loads, can also be added. This type of “performance oil change” not only makes sense technically, it also turns a regular oil change into a special service.