Hamburg-based component manufacturer MEYLE has introduced product highlights and innovations for the independent aftermarket during the digital MEYLExperience over the past eight weeks and the interactive virtual platform proved to be a major success.  

Launched to coincide with what would have been the start of Automechanika Frankfurt, the digital brand experience gave customers and partners the opportunity to explore impressive MEYLE highlights and themed worlds and speak personally to MEYLE experts in sales, marketing and the various product areas.

André Sobottka, MEYLE board member in charge of Sales, Marketing and Communication, commented, “The past several weeks have shown us that we can also inspire our customers through digital channels. The MEYLExperience has allowed us to bring the trade fair stand feeling to our customers and partners all over the world in a virtual format, as well as provide them with a platform on which to discuss key areas and topics in their markets with our MEYLE product experts and account managers. We want to continue exploiting the opportunities provided by digitisation and expanding innovative tools such as the MEYLExperience in the future.”

Throughout the event, MEYLE experts had more than 270 meetings with over 700 participants all over the world. The trade fair feeling was recreated with a digital solution developed in-house on the basis of Microsoft Teams.

The Hamburg-based manufacturer presented latest product highlights during the event including the new MEYLE-PD cabin air filter which features high-quality filter media with specially impregnated activated carbon to protect against NOx and particulate matter.

Andre said, “We received lots of positive feedback from our customers and partners, which has reaffirmed our decision to organise a digital trade fair experience. We were delighted that so many of our customers and partners took advantage of our offer and were open to this new format.”

MEYLE now wants to expand the digital platform to include further events as well as digital training courses.