MEYLE creates digital brand experience

September 16, 2020
MEYLE creates digital brand experience
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With many customers and partners unable to meet up because of the cancelation of Automechanika Frankfurt, parts specialist MEYLE has created an exclusive digital brand experience, the MEYLExperience 2020, which offers the chance to experience the trade fair stand.


The MEYLExperience kicked off on 8 September 2020 the original starting date of Automechanika and will continue until the end of October 2020.  In the framework of the MEYLExperience, the Hamburg-based manufacturer presents current product highlights and developments from the world of MEYLE in an innovative, exciting and interactive manner. Amongst others, the main focus is on the following product categories and highlights:

Range: - With its three product ranges, MEYLE-ORIGINAL, MEYLE-PD and MEYLE-HD, MEYLE offers more than 24,000 precise solutions and high-quality spare parts for passenger cars, vans and trucks. The cost and time-saving MEYLE-KITS simplify daily workshop operations.

Technological change: - MEYLE is today already offering more than 2,500 parts for vehicles with electrification and, at the end of 2020, will start a first e-learning module for car mechanics for a qualification to carry out non-electrotechnical work on high-voltage vehicles.

Digitisation: - MEYLE is introducing the prototype of the new DRIVER PORTAL. In future, MEYLE customers will be able to find all relevant information for a partnership with the company in one place on the digital platform.

MEYLE-HD tie rod end assembly: - MEYLE is expanding its portfolio in the chassis and steering product group and bringing more than 50 new tie rod end assemblies in MEYLE-HD quality onto the market. The larger ball pin diameter of the MEYLE-HD ball joint reduces wear and significantly extends the service life of the MEYLE-HD tie rod end assembly.

MEYLE-HD flex disc: - The optimised winding technology of the new MEYLE-HD flex disc reduces inner friction and thereby the build-up of heat in the flex disc meaning less wear and a longer service life than OE parts.

MEYLE-PD brakes: - MEYLE is strengthening its range of brake components and launches 140 new MEYLE brake discs and 100 new MEYLE brake pads, many of them in high-performance MEYLE-PD quality.

MEYLE-PD cabin air filters: - The high-quality filter media has been enhanced with specially impregnated active carbon to offer higher filter capacity in comparison to OE and an improved extraction of fine dust.

MEYLE-HD water pumps: - The portfolio of MEYLE-HD water pumps has been expanded to include five new specifications.

Electronics: - By the end of the year, MEYLE will expand its electronics portfolio to include 500 further solutions. The focus is on ABS sensors and product groups from the area of engine and exhaust management.

Truck: MEYLE-ORIGINAL slotted bushing for leaf springs will be offered as a kit  with precompressed slotted bushings and tool for leaf spring installations and removals in trucks.

Further information visit www.meyle.com.

 
MEYLE
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