Some of the Serfac leadership team were among a group of the brand’s top European distributors who recently attended a Wolf Lubricants meeting in Finland to discuss future strategy and plans for the brand.  The trip involved an opportunity to meet and co-drive with the new Wolf brand ambassador, Marcus Grönholm.

Marcus is two-time World Rally Champion and one of the most successful rally drivers of all time. His spirit of excellence and performance over his long career embodies the same strengths of Wolf Lubricants making this a perfect partnership.  

The Wolf Lubricants range was launched in Ireland by Serfac Limited in 2022 and has proved very popular with Irish motor factor customers to-date, according to the Serfac sales team.  Serfac stocks an extensive line-up of oils, lubricants and coolants from the innovative Belgian brand and has recently added a number of important new Wolf applications, including the latest in-demand range of lubricants for hybrid vehicles.  These 45 applications include 8 different specialty engine oils that offer an impressive 100% coverage of the hybrid car parc.  

Established in 1955, Wolf Lubricants specialises in technologically-advanced custom lubricants. With over 60 years of experience and expertise, Wolf has established a unique collaboration with additive suppliers which gives the brand direct access to the latest technologies and formulas.  The company’s preferential status, combined with its extensive knowledge of the production and distribution chain and exceptional speed to market has made Wolf a leading specialist in the lubricants industry over recent years.

As a blending specialist, Wolf produces lubricants of the highest possible quality with the support of a dedicated R&D team, an onsite laboratory and stringent quality control throughout the production process.  Fully accredited, the company holds every necessary OEM approval and ISO certification.  Based in Antwerp, Wolf has a truly international presence and exports to over 95 countries worldwide.

“It was great to have the opportunity to meet and co-drive with the new Wolf brand ambassador Morcus Grönholm in Finland, said Gillian Fanning of Serfac. “We’ve seen Wolf go from strength to strength since its Irish launch in 2022.  The speed at which new and cleaner engine technologies are being developed is incredible and Wolf is at the forefront of innovation in terms of blending the essential fluids to run these sophisticated engines.”  

Gillian added, “Our Wolf pricing model was designed to ensure that our customers are receiving an extremely competitive proposition and we’re confident that they will find the brand a valuable and profitable addition to their product range.  

For more information regarding Wolf Oils & Lubricants and details of special offers, please call the Serfac sales team on: 01 459 8700 or via email on sales@serfac.ie.